Rogues and Rebels. It is price it for a more healthy planet, says Piana Sleep.

CARTERSVILLE, Ga. – Up-and-coming bedding model Piano sleep is poised to make a daring assertion within the bedding business with its rising lineup of mattresses constructed from sustainable and bio-based supplies.

In June, the corporate, a division of Piana Technologyhas launched its first Piana-branded mattresses that mix bio-based foams with its proprietary V/Good fiber expertise.

The domestically made mattresses, priced from $2,199 to $2,999, provide what the corporate calls sleep options that assist create “wholesome folks and a wholesome planet.” The corporate is engaged on a foam-free lineup of mattresses to be launched in 2025.

The key behind the mattress’ design is the corporate’s V/Good expertise, which options vertically aligned fibers that create a high-density, non-woven design. This materials, which can be utilized as an alternative choice to conventional foam, is non-toxic, odor-free and VOC-free.

Product design is a part of the corporate’s ethos to supply customers with a wholesome sleep expertise whereas having as little impression on the setting as potential.

When the Piana household opened their first manufacturing unit in Baila, Italy in 1582, the corporate advanced to complete the fiber for conventional textiles. In 1995, the corporate opened its first US dyeing facility in Georgia the place it at this time gives nonwovens, FR options, digital fiber printing and printing to the mattress, upholstery, automotive and different industries.

Piana Know-how focuses on changing conventional supplies with socially and environmentally accountable applied sciences. The corporate jumped into the US market as a provider of textiles and elements with the purpose of bringing sustainable, environmentally pleasant supplies by way of the provision chain to mattress producers. Adoption of the idea has been slower than anticipated. Therefore, sleepy sleep was born.

Its patent-pending mattress model Rinnovo is popping up on retail flooring throughout the U.S. with a sustainability story that rivals different mattress producers.

The beds are fully spherical. On the finish of the mattress’s life, Piana Sleep will take the mattress again, deconstruct it and make new ones from the elements. The corporate plans to open a recycling facility at its headquarters subsequent 12 months to facilitate the take-back program.

“Our purpose is to be a catalyst in the direction of the change we wish to see,” mentioned Andrea Piana, CEO of Piana Technology. “There’s one thing good about being the improper match within the business. We’re rebels by nature. If it had been simple, everybody can be doing it.

“If I can provide one thing to my kids, it would by no means be boring,” he added. “Be a insurgent; be improper, that is how you modify the world.”

This perspective of pushing the boundaries resulted within the Renovo line-up made with renewable and recycled supplies. Silvia Galasso, government vp, mentioned the corporate’s spirit of innovation helped develop mattresses with a laser-focused ardour for decreasing environmental impression with out compromising consolation.

“V/Good behaves like foam with out detrimental impression on the setting, and we will change the density and customise it with aromatherapy, cooling and antimicrobial supplies,” Galasso mentioned. “We can be a powerhouse of sustainability and sensible applied sciences.”

The mattress base, V/Good, gives steady airflow and moisture safety by way of its woven design, the corporate mentioned. Within the Renovo line, the highest layers of the mattress are infused with lavender molecules by way of Piana expertise for mud mite safety and higher sleep. The road’s SmartSilver expertise protects towards micro organism and mould for a clear night time’s sleep, and the beds additionally characteristic CoolComfort expertise.

Silver and lavender “assist preserve nasties off the mattress,” Galasso mentioned.

Galasso mentioned Piana Sleep’s rising mattress providing is setting the stage for what’s subsequent for circularity and sustainability within the business.

“We’re setting an instance for others,” he mentioned. “We’re displaying them that they’ll make merchandise that do not sacrifice consolation and efficiency, however are additionally wholesome for folks and the planet. We’re all the time pushing to do issues otherwise. If we’re on the market Go and attempt to compete in the identical outdated methods, we’re not going to succeed. We’re taking a extra blue ocean method to the class, and we’re assured in our technique.

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