Maine retailer boosts curiosity in 2-sided mattresses with enjoyable advert marketing campaign

AUBURN, Maine – Partnering with a longtime mattress provider Gold bondRetailer Agrin With a brand new advert marketing campaign touting the advantages of double-sided mattresses.

In its “All You Want is a Nice Filipino Mattress” marketing campaign, the seven-store retailer touts the advantages of double-sided mattresses by means of artistic that refers customers to “Filipin’ mattresses” in numerous retailer vignettes. Presents by giving. Agren has created a brand new touchdown web page to advertise merchandise and showcase particular affords.

“A brand new technology of customers—lots of whom had by no means heard of 2-sided mattresses—are waking as much as the idea,” stated Jason Pauley, Agrin’s chief working officer. “They’re sturdy and actually add nice worth to a purchase order at any value level.”

Goldbond is the non-public label companion for Agren’s two-way mattress program, and this is not the primary time the 2 family-owned corporations have mixed efforts.

“We have at all times understood the advantages of double-sided mattresses as a result of they work higher and last more,” stated Goldbond CEO Bob Nibochek. “Even when many different producers moved away from building to save cash, we invested in it. The result’s that customers – younger and previous – are more and more selecting double-sided beds.”

See additionally:

S