How the New Somerville Retailer Reshapes the Bob’s Expertise

Manchester, Conn. – Prime 100 Retailer Bob’s Discount FurnitureThe brand new flagship retailer in Somerville, Mass., is redefining the model.

The Manchester, Conn.-based retailer held a grand opening for it. 38,012 sq ft store November 8 with a model new chapter expertise. So, what makes it completely different?

“The Somerville location does not appear to be some other chapter prospects have seen earlier than,” Ramesh Murthy, govt vice chairman of operations, advised Furnishings At this time. “The shop’s new design options inspiring room vignettes, a house decor market crammed with seasonal decor and accents, an enhanced sleep middle, a movement part that showcases how movement furnishings not solely brings consolation, but in addition your Well being and wellness influences and a plus-up model of Bob’s Complementary Cafe with free provides and refreshments.

“The placement additionally contains new model parts comparable to a selfie station with Bob’s well-known spokes-puppet Little Bob and a newly launched luxury-for-charity program.”

Moorthy mentioned Bob’s had been contemplating including a flagship expertise/retailer to its fleet for the higher a part of a 12 months and started engaged on the idea earlier this 12 months. “It is sensible to have a flagship retailer as a flagship retailer,” mentioned Chris Day, senior vice chairman of actual property. Greater Boston Market.

“Bob’s Somerville retailer is positioned on Meeting Row, a vibrant space stuffed with retail, eating, residential choices and extra. It is also in an excellent location alongside ‘The T,’ Boston’s prepare line.” “Typically, the Boston market is a stronghold for Bob’s, so this was an excellent alternative to shock and delight the legacy Bob’s market with one thing new and thrilling,” Day mentioned.

In the course of the grand opening, Bob’s donated $46,000 to Kids’s Miracle Community Hospitals from the Bob’s Café Assortment for a Trigger program, – funded by visitor donations and a dollar-for-dollar match from Bob’s. Boston Kids’s Hospital, a CMN member hospital, accepted the donation. Bob’s additionally introduced a $2,500 examine to the Better Somerville Homeless Coalition and the East Somerville Neighborhood.

Chief Model Officer Stephen Nestle mentioned the Somerville retailer represents an evolution in how Bob’s tells its story.

“The center of the model lies in our core perception that ‘everybody deserves a house they love.’ It’s with this mindset that we now have created a superior model expertise whereas sustaining our excellent values,” Nestlé mentioned. “As we proceed to develop, we are going to proceed so as to add new classes comparable to our new house decor division and our Excited to promote merchandise in new methods comparable to our lounge pictures that assist our prospects visualize how the furnishings will look of their house. Persevering with to evolve our model expertise is essential to our purpose to ship worth with out compromise.”

And whereas the furnishings is central — it’s a furnishings retailer, in any case — further contact factors like cafes, selfie stations and Little Bob plushies add to the experiential nature of the shop. Nestlé mentioned that is a part of offering the absolute best expertise for purchasers in retailer and on-line.

“With a high-ticket, thought of furnishings, it is vital to have an excellent omni-channel expertise that begins with our on-line presence and continues via to the visitor expertise in shops,” Nestlé mentioned. “Our company count on us to ship all the important thing parts: nice worth, nice fashion and high quality and an in-store expertise that is second to none. We get excessive marks from our company on our in-store expertise.” Reside and can proceed to lift the bar.

Can the brand new look present itself elsewhere? Wager on that and extra,” Murthy mentioned.

“We consider there are alternatives for added flagship shops in our general fleet,” Murthy mentioned. “Extra importantly, we view every of those shops as a laboratory that permits us to check new and thrilling buyer experiences. As we take a look at the success of those parts, We’ll add them to our chain.

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