Expertise is on the coronary heart of La-Z-Boy’s new Lincoln Park showroom.

MONROE, Mich. — furnishings maker and Prime 100 retailer for its latest retail showroom in Chicago’s Lincoln Park neighborhood. La Z Boy Designed an expertise revolving round innovation and luxury.

Prospects can stroll the recliner runway and work together with iconic La-Z-Boy recliners to study extra about product options, or they’ll create their very own customized recliner utilizing a digital contact display. are All through the shop, fashionable life are embraced with themes reminiscent of “City Fashionable,” “La-Z-Lady” and “Gamer” to encourage the corporate’s consolation and prioritize buyer consolation with each interplay. can replicate the mission of

“We’re dedicated to offering clients with unparalleled comfort, and this new retailer contains snug, inspiring buying experiences that match their distinctive way of life preferences,” stated Rebecca Reeder, President, Retail La-Z-Boy Furnishings Galleries stated. “Our Lincoln Park retailer in downtown Chicago indicators innovation in our retail expertise and model, permitting us to share the transformative energy of consolation with a wider viewers.”

To create an expertise that celebrates each the La-Z-Boy model in addition to the Chicago neighborhood, La-Z-Boy employed American design company Howdy Mercer. The group commissioned Chicago-based artist Stephen Monkmeyer to create a mural that references the unique La-Z-Boy emblem displayed alongside the shop’s exterior wall.

There are additionally numerous touches of La-Z-Boy and Chicago heritage. 12,600 square feet of space. A hand-painted entrance welcomes clients and reminds them of the corporate’s dedication to high quality and luxury since its founding in 1927.

The shop’s launch additionally options the corporate’s first candle, Heritage 1927. This candle, which embodies the scent of peace, was designed by Joya Studio of Brooklyn, NY, plus incorporates a nod to the pet-friendly retailer, Chicago, a hero. The “La-Z-dog” wall showcases the neighborhood’s favourite pets.

To have fun the opening of the shop situated at 1520 N. Halstead Road, La-Z-Boy is providing buyers particular in-store promotions and Black Friday offers.

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