LAS VEGAS – Serta Siemens Bedding has launched its newest. Beauty Rest and the Beauteurist World Class Assortment, set to be showcased on the upcoming Las Vegas market in its showroom, Area B-1201.
“These two new collections actually spherical out the Magnificence Relaxation portfolio,” stated Ralph Sains, senior vp, model advertising and marketing. “Final 12 months, we launched Magnificence Sleep, our worth mixture (and an introductory product to the Magnificence Relaxation portfolio), and we additionally relaunched Magnificence Relaxation Black, our flagship providing.
With BeautyRest and BeautyRest World Class we’re providing the correct product for each buyer, incremental function enhancement between collections, individualized assist for the most effective evening’s sleep at each value level and delivering our worth proposition of movement separation. .
With 875-density Pocketed Coil expertise and ActiveResponse reminiscence foam, the Beautyrest assortment is obtainable in two ranges: Degree 1 with 4 handles and antimicrobial quilting and Degree 2 with SurfaceTouch Gel reminiscence foam (within the quilt) and InfiniCool expertise. .
The brand new BeautyRest World Class Assortment, which sits above the BeautyRest and under the BeautyRest Black, options 4 handles, InfiniCool or InfiniCool MAX cooling expertise, 1000-density Pocketed Coil Expertise, Lively Response reminiscence foams and Conforming World Class Aid HD foam. (in ranges three and 4) are included. mattress).
As well as, the floor 4 mattresses function twice the floor contact gel reminiscence foam. The Degree 4 Medium Hybrid additionally options the corporate’s patent-pending Apex Prime design, which options an extra 3 inches of premium reminiscence foam with a high-density foam perimeter encasement for enhanced edge assist. has been introduced.
Prompt pricing begins at $1,399 for Degree 3 and $1,699 for Degree 4.
This 12 months marks Magnificence Relaxation’s one centesimal anniversary, and the corporate is celebrating with a Roaring 20s-themed social gathering on the market. Magnificence Relaxation can also be offering sellers with in-store content material to mark the one centesimal anniversary and is incorporating the milestone into its TV advert marketing campaign set for the commemoration day.
Additionally within the Vegas market is an adjustable line of bases known as BaseLogic. The road helps the Magnificence Relaxation model and Serta model, and can embody 4 base fashions, which will probably be out there at retailers beginning March 1.
Serta Simmons can also be celebrating 25 years of its Serta Counting Sheep mascot this 12 months. To commemorate the anniversary, it’s launching a focused show marketing campaign round key holidays in addition to nationwide and evergreen retail promotions, providing shoppers further financial savings in honor of Counting Sheep’s anniversary.
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