Bedding Inds. Of America relaunches pure mattress line with 3 fashions

Bedding Industries of America has redesigned its Inexperienced Harvest line. Photograph courtesy of BIA.

NORTH BRUNSWICK, NJ – A transfer designed to simplify its pure mattress model The crop is green, Bedding Industries of America Streamlined the gathering to 3 fashions as a substitute of 5.

The gathering has additionally been given a brand new look with high-end materials. A brand new look will probably be unveiled. Winter Las Vegas MarketJanuary 26-30.

Green Guard Gold Licensed and regionally made with out artificial foams or chemical hearth retardants, the Harvest Inexperienced assortment options licensed natural Dunlop latex, wool and cotton, in addition to a strain reduction coil system. New, high-quality natural cotton materials are getting used for the duvet to supply a extra premium and pure look.

The three mattress lineup is on the market in important, unique and pillow high fashions for a extra handy providing to retail gross sales associates and customers.

“Within the 5 years because the unique launch of our Harvest Grain assortment, we have seen customers gravitate towards all-natural sleep elements,” stated Jared Karlitz, CEO. “This, together with suggestions from our sellers, who instructed us they see extra alternatives on this entrance, led us to relaunch the road. Protecting our lineup straightforward to grasp, whereas pure supplies and Incorporating elements is essential to us, and is a logical step on our path to larger sustainability.

Mattresses within the assortment are designed to retail between $1,099 and $2,499 in queens and will probably be displayed on the Bedding Industries of America’s Las Vegas showroom, B-1118.

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